Michelle Legge
By Michelle LeggeHead of Crypto Tax Education
Updated Feb 14, 2025
This article has been fact checked and reviewed as per our editorial policy.

Crypto Exit Strategies: When and How to Sell

Knowing when to spot the exit signs is key to any good investment strategy. We're looking at common crypto exit strategies and how & when to sell in our guide.

Whether it’s Bitcoin or altcoins - crypto is known for its volatility, with prices soaring to incredible highs and often plummeting just as fast. While many investors focus on buying strategies, knowing when and how to sell is just as crucial to take your profits when the getting is good.

In this article, we’re exploring different crypto exit strategies, factors to consider when choosing an approach, and common mistakes to avoid.

Why do I need a crypto exit strategy?

An exit strategy is a predetermined plan for liquidating your cryptocurrency holdings under specific conditions. Without a plan, investors often make emotional decisions based on fear or greed, which can lead to losses. A solid exit strategy helps:

  • Secure profits before market downturns

  • Manage risks and avoid significant losses

  • Minimize emotional decision-making

  • Optimize tax obligations through strategic selling

By setting clear goals and following a structured approach, you can navigate the market with more confidence.

Read next: What Determines the Price of Crypto?

Common crypto exit strategies

1. Price target strategy

This method involves selling your crypto at predetermined price levels. For example, you may choose to:

  • Sell 25% of your holdings when the price doubles

  • Sell another 25% if the price triples

  • Keep the remaining portion in case of further gains

This strategy ensures you lock in profits while still benefiting from potential upside movement.

Pros:

  • Provides a disciplined approach to profit-taking

  • Helps secure gains incrementally

Cons:

  • If the price never reaches your target, you may miss out on potential profits

  • Market conditions can change, requiring adjustments

Read next: Crypto Bull Market Strategies

2. Time-based exit strategy

Instead of relying on price movements, this approach involves selling portions of your holdings at regular intervals—weekly, monthly, or yearly. This is similar to dollar-cost averaging (DCA) but in reverse.

Pros:

  • Reduces risk of selling at the worst possible time

  • Avoids emotional decision-making

Cons:

  • May not maximize profits if the market is bullish

  • Requires a long-term plan and patience

3. Portfolio rebalancing strategy

If you have a diversified portfolio, setting a fixed percentage for crypto can help maintain balance. For example, if your target allocation is 20% crypto and its value increases to 40% of your portfolio, you sell the excess portion and reinvest in other assets.

Pros:

  • Helps manage risk exposure

  • Ensures portfolio diversification

Cons:

  • May lead to premature selling in a bull market

  • Requires constant monitoring

Read next: Crypto Bear Market Strategies

4. Event-driven exit strategy

This strategy is based on external factors such as regulatory changes, upcoming technological upgrades, or major industry news. For instance, you might sell before a government announces stricter regulations on crypto trading.

Pros:

  • Reacts to real-world developments

  • Helps mitigate risks from negative news

Cons:

  • Requires constant monitoring of market and news updates

  • Predicting the impact of events can be challenging

5. The 50/25/25 strategy

This hybrid approach involves selling half of your holdings when you double your initial investment. You then sell another 25% at a higher profit level and hold the last 25% for long-term gains.

Pros:

  • Secures initial investment quickly

  • Balances risk and reward effectively

Cons:

  • Requires patience to execute

  • May miss out on larger gains if sold too early

Read next: Crypto Charts and How to Read Them

What to consider before exiting

  1. Your investment goals: Are you investing for short-term gains, long-term wealth building, or financial security? Your exit strategy should align with your objectives.

  2. Market conditions: Crypto markets can be unpredictable. Consider market trends, historical data, and potential catalysts before selling.

  3. Tax implications: Selling crypto may trigger capital gains taxes depending on your jurisdiction. Short-term gains (less than a year) are often taxed higher than long-term gains.

  4. Liquidity needs: Do you need cash for personal expenses, business investments, or other financial goals? If so, an exit strategy that prioritizes liquidity might be necessary.

Read next: Crypto Taxes Guide

Common exit strategy mistakes to avoid

  1. Selling everything at once: While it may be tempting to cash out entirely at a high price, this can backfire if the market continues to rise. A phased exit approach reduces regret and maximizes gains.

  2. Ignoring market trends: Selling based on panic or hype without understanding market conditions can lead to poor decisions. Take the time to analyze trends before exiting.

  3. Failing to plan for taxes: Crypto taxes can be complex, and failing to plan ahead can result in unexpected tax liabilities. Consider consulting a tax professional or using crypto tax software to stay on top of your liability.

  4. Letting emotions drive decisions: Fear and greed are common pitfalls in crypto investing. Stick to your exit strategy to avoid impulsive decisions.

Having a clear exit strategy is essential for any cryptocurrency investor. Whether you choose a price-based, time-based, or event-driven approach, the key is to remain disciplined and adaptable. By planning ahead, considering tax implications, and avoiding emotional decisions, you can maximize profits and minimize risks.

Koinly can help…

Koinly can help you stay on top of your tax liabilities and even minimize your tax bill with features like our tax optimization tool, crypto profit calculator, and asset maturity tool. Sign up to Koinly free today to try it yourself.

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