Trading NFTs 101
Creating an NFT is as simple as uploading your files, inputting your collection’s description and making your profile, determining your royalties, and completing your listing. If this sounds daunting, follow our five steps below to get started.
How to sell in 4 steps
Do your market research
Create your NFT
Mint your NFT
Launch your NFT project
Market research
You might be thinking that selling an NFT is easy. All you have to do is upload a JPEG onto a marketplace, and then you can lay back on your chair, sip some iced tea, and watch your laptop take off as hundreds of bidders have a feeding frenzy over your digital creation. But it’s not that simple.
It’s not 2017 anymore, and new projects without clear, purpose-driven motives are not going to succeed. You should think of creating an NFT project like starting a clothing brand. There are literally millions of brands out there, with similar quality and style, but people choose certain ones. Why?
There are a couple of reasons. The first is quality: maybe your hoodie, or NFT piece, has a unique, creative quality. Maybe you're an exceptionally talented artist, and your work has genuine artistic value in itself. That’s great.
The second reason, and the one that is more accessible to people not blessed with artistic genius, is community. Building a successful NFT project, and getting even one buyer, is dependent on how well you can initiate, cultivate, and spread that one word.
Now, even if you are an exceptional artist and your stuff is bona fide creative genius, you are still going to need to consider community: harnessing a group of people to appreciate and talk about your work.
But wait, what does an NFT community even mean in this context?
What is an NFT community?
Some might think an NFT community just means setting up a discord or creating a Twitter account. Those are good ideas, but if you want to really drive interest, you're going to have to tap into more specific parts of the NFT community as a whole.
An NFT community is where a culture has been created around a project, which then drives a following who talks and spreads the idea of the project. These people tend to have similar interests and motives and are all intent on making the project succeed. You can compare an NFT community to a clothing brand community.
Think about Dickies, for example, it started out as a skateboard brand that cultivated a community of, you guessed it, skaters, who wore their clothes because it represents their lifestyle. The idea spread and it became super popular. Most clothing brands tend to be related to lifestyle, whereas NFTs can relate to anything from sports, music, world views, or political and ideological initiatives.
So find your niche. Find a group of people who will dig what you create. To look at an example, Bored Ape Yacht Club (BAYC), isn’t just 10,000 JPEGs of different apes. It was launched with a vision.
BAYC created a community, or exclusive club, that people could only join by buying their NFTs. This attracted everyone from NFT enthusiasts to major celebrities like Snoop Dogg, Eminem, and Gwyneth Paltrow. BAYC’s commitment to its vision and community has driven continuous value — the community was the appeal, not the art itself.
So many people make the mistake of creating a project, launching it, and then only afterwards considering who’s it for. Know who your NFT project is before you start, and those people are far more likely to become immersed.
So you've got your purpose down. You know who you are creating for, and you have a plan. Now it’s time to create and mint your NFT. Since your project is mostly community-driven, the actual art doesn't have to be crazy-creative. Of course, the better quality and more creative it is, the better, but there have been NFT projects that see success that when you look at them from a purely aesthetic perspective, you wonder how they did it. Once you have your designs finished, you’re all set to start minting.
For NFT newbies, you can think of minting as another word for ‘creating’. This is the part where you take the art you’ve created in step two and list it on one of the NFT marketplaces.
Another detail you need to add is the royalty rate. This is the amount submitted within the smart contract that determines the percentage of sales you will take from further sales. The percentage for this is usually between 10-15%.
Your project is complete. Now it’s your job to promote it to the world. If you were smart, you would have already had your launch strategy sorted.
NFT launches are all about building excitement and focusing on community. The more hype around your NFTs, the more people will flock to them.
Here are some key tips that successful NFT projects have done in their launch:
Establish social media channels (Twitter and Discord seem to be the primary main areas NFT heads spend their time, but it’s also worth using Instagram and Reddit).
Reach out to influencers (who resonate with your target customer) and consider gifting NFTs to them for support.
Engage with the community in comments and posts.
Create a professional-looking website (that doesn’t crash on launch day).
Create a presale sign-up form and mailing list.
Add your project to the NFT calendar.
Now, we know this article was about selling your first NFT, but what’s the point of starting a project to sell just one? Your goal should be to sell out. It’s the NFTs that sell out fast that make headlines, capture the attention of NFT enthusiasts, and increase in value.
Where to sell
When it comes to choosing where to sell your NFT, you have multiple options. OpenSea is the biggest and most popular marketplace, with over 600k regular users all hunting for new and innovative projects.
You’ve also got Rarible, another platform that uses the ETH blockchain. It’s community-driven and offers its users RARI tokens for using their platform.
Other popular ETH blockchain marketplaces include Nifty Gateway (eco-friendly platform), SuperRare, Foundations, and Mintable. Your best bet is to scope them all and see what you think suits your vibe best.
You also have Solanart, which caters to NFTs on the Solana (SOL) blockchain. This has the advantage of being less saturated (and therefore low gas fees, which will be talked about later), but you sacrifice having less traffic and eyeballs on your project.
What about gas fees?
To mint an NFT on the ETH blockchain, you’ll encounter a gas fee. This is because minting a token on the blockchain means including the information about the smart contract of the NFT and its metadata on a block in the blockchain. Gas fee prices fluctuate depending on how busy the market is, but usually, the price is significant. Keep this in mind before you mint, and make sure you have some Ethereum in your wallet.
If you're minting on Solana, you don't need to worry about this as much. Still, you’ll need to connect your wallet to your platform and have some crypto in there, just to be safe.
Can you sell an NFT for free?
When you list an NFT for sale, most marketplaces don’t charge any fees but some do charge service fees right away. Others charge this fee when the NFT is sold, along with the gas fees needed to pay for completing the sale.
A few marketplaces follow the model where the buyer pays the gas fees when you sell an NFT at a fixed price. When you auction off the NFT, most marketplaces require you to pay the gas fees to accept the highest bid. Some marketplaces like OpenSea cover the gas fees for you for auctions and only require you to pay the service fees to the platform.
All in all, gas fees are there but the amount to be paid or who will pay it will vary for marketplaces. So, before you decide to sell on a marketplace, it’s important to understand how they operate.
In most countries NFTs are taxed - so don't forget your tax bill.
